Zernike's Essay entitled, "And Now a Word From Their Cool College Sponsor" tells the story of two high school students from New Jersey that pay for their colleges out in Southern California by adversting themselves. They of course have to wear the credit cards logo on their clothes and such, but what a great idea they came up with.
These two guys have found the easiest way to pay for college and probably have fun doing it too. Just imagine, they also do not have to pay it back. I also though that Zernike had a good point when the essay said that the kids might be benefiting more than the credit card company. I thought this was also a good point because if these two kids are in the spotlight for doing this advertising thing than they are bound to become somewhat popular also.
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